Magazine Advert Super Imposed

To show what my magazine advert would look like in the real world I super Imposed it onto various well known everyday things that my target audience would see on a regular daily basis, including the online world.

Super Imposed Facebook Page

Super Imposed Twitter Page

Super Imposed Motor Way Billboard

Super Imposed News Paper

Alterations Made Along The Way

Alterations Made Along the Way

Firstly the BIGGEST change that happened during the course of this project was due to conflicting schedules and the breaking of a contract (on my cousin’s part) if they were to feature an original song in a music video not produced or shot by their agents label. This then required me to back track over some old blog posts that were directed and intend for the early project days.

The changes that followed this were the obvious ones; I had to choose another song to cover, had to recruit new people to be in my music video and also had to re-evaluate and re-think about the previous locations I planned to have featured in my music video as they were only really applicable to the previous idea.

Another change that was necessary as a result of this was that I had to re-design my digi-pak and magazine advert which I had already designed and completed prior to this change.

Other changes made throughout the rest of my project were minor changes that happened upon impulse and are not worth listing and explaining.

Analysis Of Song Lyrics/Meaning Behind The Lyrics

Nine Lashes – ‘Get Back’ Lyrics 

I guess you don't believe me now

You never wanted this

Back turned in wind, that's all you have

It's all you needed

You're all right, you're all right now

(You believe what you want to)

Gone somehow, you gone somehow

But I'm waiting for you

Get back to where you once believed

Get back, get back

You want so bad to bury mean

Get back, get back

More cry from the picture perfect calm

Oh can you see it?

A bright life from the distance lead you dark

And never free her

You're all right, you're all right now

(You believe what you want to)

Gone somehow, you gone somehow

But I'm waiting for you

Get back to where you once believed

Get back, get back

You want so bad to bury mean

Get back, get back

You never know just why I had it mine (had it mine)

How many way, but you're way so far now

Whatever feel you, you just had to find (had to find)

You never see it but it killed you slowly

Yeah, it's gonna kill you slowly

Yeah, it's gonna kill you slowly

Get back to where you once believed

Get back, get back

You want so bad to bury mean

Get back, get back

Get back to where you once believed

Get back, get back

You want so bad to bury mean

Get back, get back.

Meaning Behind the Lyrics:
Coming together from various avenues the five guys that make up Tooth & Nail Records’ newest signing, Nine Lashes, have one common thread: to stand up for what they believe and pour their hearts into everything they do.

It is a band self-description about taking a stand for your beliefs even if that means that you are standing alone. The song covers a variety of subjects from perseverance to a wake-up call.

Furthermore, the lyrics are a personal address to someone who has turned their back on their original beliefs due to what ever given reason. The song overall is a part 2 continuation from the bands other song and music video ‘Anthem of the Lonely’.

Analysis Of Previous A2 Students Work

For this task I took three students’ work from the previous year at my school who had created videos with a similar style of performance to the one which I am trying to create, and analyzed what features and conventions their videos had which made them successful, and also what made them not look professional.

Firstly, I analysed a video by a previous student named Faisal Choudhry and even though his video was from a different genre to mine; it still had performance that was compelling and played a key part in the video. The video was shot very well throughout and used camera work, movement and framing which gave it a very professional feel and I believe that the use of location was also a great beneficial contributing factor in terms of achieving this. The narrative of the child is compelling as the audience feels a warmth and welcoming emotion towards her due to the fact that the child is waiting for her father to return home and is ultimately vulnerable. I believe that the narrative was a good idea but was not strong enough and the main influence was placed onto the performance aspects of the video, and the two parallel plot lines conflicted with each other. This is therefore different to the video that I want to create as I am planning to have a solely performance video, and as a result of this need to make my performance very compelling and strong enough so that narrative isn't needed, but the meaning of the song is still understood.

Next, a student named Josh Barry also from my sixth form used a narrative in his video alongside a performance that included a young man talking about his unrequited love for a woman. From this, there were then two different plot lines being shown next to each other showing the two different ways in which the story could unfurl. I think that is a successful narrative and could have had a lot of potential to be effective, although the shooting of the video- I believe- is poor and it does look as though a student at a school has shot it. This is my biggest fear for my video, and I want to avoid this aspect at all costs so that my video remains as professional as possible.

Finally, I looked at how Charmaine Cablanca used narrative in her video and if it was effective. The opening of the video strikes many questions in the audience and I believe this to be the strongest part of the video as it really draws the viewers in and has many enigma codes. Furthermore, the effects and camera shakes and distortions throughout the video are very striking and again add a great deal of complexity to the video and are certainly a convention and technique which I feel as though I could and maybe should use throughout my video in order to highlight the skills that I have in terms of editing but also to make the video more visually entertaining. To conclude, there are some very good points in this video but in my opinion it is let down by its choice of location and the shot in-between the stairs really takes away all the good work and creativity that was generated by the fantastic start to the video.

Filming/Editing Schedule

This is a filming and editing schedule I typed up near the beginning of my project, this was so I could follow this and meet deadlines comfortably, however, some issues occurred during the project but things still went smoothly.

Demographics and Psychographics (Target Audience)

For my music video, I believe that the intended target audience are most likely to be both males and females between the ages of 16-25 due to the fact that the whole music video revolves around a live performance and creating a connection with the audience and these are all key themes that are instantly identifiable and appealing to people from this age range. However, I am of the opinion that the video may be slightly more appealing towards the male gender due to the close ups of the instruments and the dark nature of the video can be linked more closely to them. The lyrics of the song that I have chosen (Get Back by Nine Lashes) consist of the ideas of cheating on a girlfriend, waiting for your true love, and revenge; and as a result of this it is clear to see why I am attempting to create a dark music video. These themes are likely to be more appealing to a younger audience, and this can be reflected in the age range which I have highlighted earlier.

As a result of the target audiences' age, it is most probable that they are going to be students and I believe that this has a fundamental role in the creation of my music video as they are the most likely customers to consume my media as they will have the most time on their hands. These people will then be seeking a sense of escapism from their somewhat repetitive and monotonous lives and will do so through viewing my music video and possibly playing the instruments that the band members play. The young age of my target audiences means that it is difficult to place them exactly into an social class, as this is constantly changing variable at this end of the spectrum, however I believe that they would fall under the category of C-D1 as the indie and rock genre's do not usually appeal to the mass markets or higher classes due to the negative connotations that are attached to them.

Finally, my video is from the indie/rock genre and as a result of this, I believe that the music video will be aired on less popular music channels like MTV ROCKS, Kerrang and NME as an niche market are most likely to be attracted to my video due to the dark nature of the video and the scenes that some people of higher class may consider to be explicit.

Diary 15/04/13

Recently I have completed and uploaded my draft music video and my final version, I will now endeavour to upload a comparison video before the deadline tomorrow.