The pace of my music video might also link to Goodwin’s theory that music and visuals also intertwine at times. The song I chose “Get Back” by Nine Lashes starts off by dropping straight away rather than having the conventional energy building intro that most rock song genre music videos have. It begins with a up beat tempo and towards the end the mood changes and builds to a temporarily slower tempo and then goes back to the same up beat tempo, therefore when editing my music video, I ensured to keep a steady pace, making sure the cuts of shots were on the beat, and did not contradict the melody of the song.
My music video fits into the metal/rock music genre, due to the footage within my product echoing many shots used in music videos for artists such as Rise Against, Nine Lashes and Dead By April. An example of this is my focus on the dark matters. Close-up shots of the band members allows the audience to get closer to their idols; places them in a God like position, and also encapsulate the codes and conventions of metal rock music videos typically shots that are used in order to create an intimate feel to the video, as the songs usually aim to make the listener sympathise with the bands emotions – in contrast to perhaps indie music that initially aims to make the listener feel calm and mellow.
My focus on an array of different shot types is what makes my music video so aesthetically pleasing. Thinking outside the box when it came to placing the camera's in different unique positions, such as the angle from inside one of the drums looking up at the drummer placed the audience in the position of being part of the drum kit, giving of an intimate feel. Shots like these help me in aiming my music video at the right audience. Those who listen to Metal rock music and some of the sub genres of metal will appreciate the unique camera angles and be able to enjoy the music video more. Therefore, the camera angles within my video are easier and more effective for my audience to identify and appreciate.
Furthermore, those who listen to metal rock music who live in city areas might find great joy in enduring within footage outside of their normal environment, creating a sense of escapism, whilst also maintaining the codes and conventions of a metal rock video showing the band playing on a proper stage with lighting. My video would largely appeal to a young, predominantly white audience, increasingly growing number of audience members from other ethnic backgrounds and blue-collar, however the group also includes those outside its core demographic base who follow its dress codes, appearance, and behaviour. This is because the band consists of young men who sing about issues that others in their group can relate to. Their vocals and lyrics portray this; therefore largely appealing to those of a similar social group. Due to this, I carefully picked my band members and actors to appear as stereotypical alternative metal rock types; Attractive lead singer, attractive guitarist and backing vocals singer and also an attractive drum player. This is so I could ensure that my audience would feel a personal identification with my actors, as they belong to that group of fans, also helping them to feel more engaged with the song as they too may be able relate to the lyrics. By definition this means that my video is also applicable to Bulmer and Katz' Uses and Gratifications theory.
My video reinforces the concept of how the emotions you portray during a band performance will get an equal and opposite reaction from the audience. This also will demonstrate the emotions that the artists have towards the events depicted in the lyrics of the song.
